We’ve lived through times which have seen us engaging from a small black and white curved screen with pixelated content to the 4K content of today – delivered to our home in resolution so high that eyes are barely able to make out the difference between the things that are going on screen and the reality in front of them.
While this might look like a giant step, this is more of linear growth in terms of both content and screen technology, the fat televisions have become wafer-thin, the curved screen is now very flat and the screen sizes know no limits. But the content is still one way, nonengaging, and is far from the real-life experience that we would probably wish to see in front of us.
Imagine a scenario of watching a cricket match –
Look at it from the perspective of television – There are headshots of the players, a lot of repetitions of fine strokes or deliveries, detailed reviews, a lot of stats that keep you engaged, but does the experience ever come close to watching it live in front of you? The perspective and the general tempo, the crowds, the people, and the energy? Do you think that it would make it more interesting for you to watch the match? Of many things that AR can do, this would be just one of them.
Now think about online shopping
Now think about online shopping, watching furniture on an App while scrolling through the category of your choice. What thoughts come to your mind? Do you wonder if this is going to look better in your home, in the environment that you live in, will it fit properly in the space, or will it leave wanting you for more? Imagine if the furniture could somehow be placed in your home, in the space of your choice and you could see it from all angles possible, visualize it at different places in your home, mix and match multiple items based on your preference? How would that experience be? Does it not exceed the commonplace experiences of visualization? Is it not a giant leap beyond TV?
How about you next to #Thanos?
The AR optimists would also wish to put you in between a live-action movie in the coming years. Would place you next to Thanos while he shatters the shield of the Captain and when you turn around you look at Thor, breathing heavily helplessly, you can watch the Wizard holding onto the water that’s ready to flood the battlefield. He’d say all this and more. The AR pessimist on the other hand will talk about marketing gimmicks of Mixed Reality technology and already existing but non-scalable concepts. Don’t listen to them, they know nothing.
The optimist knows because he believes in the power of progress.
AR is progress, AR is a revolution of our times, perhaps the biggest technology shift that we are going to see coming to the consumers in general. We are set to not only move into an era that we’ve imagined in only our dreams, but also to do away with all that which we thought were the pinnacles of visual technology all this while.