A lot of big firms have been toggling with the idea of AR Glasses. The idea was to equip you with something that’s right in front of your eye and in turn, broadens your perspective of the real world, adds value to the commonplace scenarios. Maybe help you look at the pretty looking cafe in front of you in the light of its menu prices and reviews and not just the decoration and the color of the wall.
The content for this leap is being created at a brisk pace, and the glasses are being rolled out of the factory at the rate of thousands. But somehow it’s really difficult to find anyone using them.
Why do people not use glasses?
Why do they refrain from these wearables while watches have been really embraced by the masses?
We’ve pondered over this question and realized that the problem is we don’t really wish to become androids, and we don’t want to play around with the way we look too much by adorning an accessory. We also don’t really want to have a hindrance to our perception of reality. Glasses are not always comfortable, they are not easy to maintain, they are not something that we can keep on forever. So what entails this revolution in terms of hardware?
We’d say nothing, absolutely nothing. It’s quite easy to lift your phone and view the restaurant in the light of the AR, see what suits your purpose, and keep the phone back into your pocket (or probably not). 3-D holographic experiences on the other hand can be place and time-bound and the experience could be really immersive, not dependent on a pair of glasses and their position. For day to day AR applications, there should be no need to add hardware to your existence, you can live naturally, lightweight, and use the most powerful device in your possession -your phone.
The question is, where does AR apply best for creating the maximum impact today?
One application is of course online shopping – from furnishing items to clothes, AR is not just impactful but also adds an important layer to the value chain. It brings online shops home. The second is in gaming, while Pokemon became viral by it’s AR geotags, there are innumerable applications that can range from merely recreational gaming to knowledge-based training via online games.
Imagine a young student recreating triangles with his fingers on his desk and then inserts a circle to find out the missing angle, or someone who’s watching the Fibonacci series progressing right in front of his eyes as he tries to understand its significance. The world map on the floor highlighting the relevant geography while world war II is being narrated on a voice over.
There are many more methods to use AR, another most simple example being product marketing, watching an automobile inside out in real size would surely create the right experience for the users to choose the products of their choice.